Imagine taking a stroll along the west coastline of Sweden. There are slippery cliffs and sandy beaches. The wind carries the scent of the sea. There are seagulls and the occasional old fishing hut. And there would also be about 5 745 pieces of trash along every hundred meters, of which 94% would be plastic.¹ In this day and age, it seems incomprehensible that the world is still struggling to find sustainable solutions which prevent waste and plastics from getting into our waterways and oceans.
Join Håll Sverige Rent and Coca-Cola in Sweden on World Oceans Day for our first Real Talk. We will gather business, NGO’s and experts and take a deep dive into the matter.
Together, we will make a collective effort to come up with more ways in which we can keep waste and plastics out of the ocean and in the loop – and how action on the Swedish shores can make waves all over the globe.
We all have a responsibility to be a part of the solution to prevent this.
We welcome all to join the conversation!
Real Talk Moderators
Carolina Sachs
Carolina Sachs has 25+ years of experience working with sustainable development. She is the former Secretary General of Axfoundation, a position she held for 12 years. Besides working as a Sustainability Adviser for ARC, she holds several board assignments at Swedish Board of Agriculture, Grönska stadsodling, Ashoka Sweden, amongst others. She is also the founder of Martas Explorers, an independent sustainability and food tech investment company.
Rosanna Endre
Before joining impact agency Mission Anew as Account Director, Rosanna spent 6+ years working for Greenpeace in various roles, specializing on the UN High Seas Treaty and the EU directive on single-use plastics. She has also held positions such as Head of Impact at Film and Tell, Chairperson of the Board at Reformaten, Board Member at Medveten Konsumtion as well as Hostess of the Swedish web series The Good Show.
Schedule
Welcome & Introduction to Real Talk
Christoph Friedrich, Managing Director at The Coca-Cola Company in Sweden and Sofie Eliasson Morsink, VP and Country Director at Coca-Cola Europacific Partners Sweden will welcome you to Coca-Cola in Swedens first ever Real Talk!
Session 1: Deep dive
Johanna Ragnartz (Håll Sverige Rent), Åsa Stenmarck (Naturvårdsverket) and Inger Näslund (WWF) will problematize the issue from a global and local perspective and take us through the actions needed.
Session 2: Business Actions
Malin Eklund (Reitan Convenience), Åsa Domeij (Axfood), Henrik Nerell (McDonalds Sweden) and Lisa Wahlström (Coca-Cola in Sweden) will give us an input from the business sector on the actions and solutions needed.
Session 3: Innovation outlook
Hear from Mattias Philipson (Swedish PlasticRecycling), Stijn Franssen (Coca-Cola Company), Robert Lindblom (Havsfonden) and Sophia Fahlen (Ericsson) on what new innovations the market can expect in the future.
Sources:
All you need to know
The event will be held live at United Spaces Waterfront just a minutes walk from the Centralstation in Stockholm.
The Real Talk will be held in English.
Join us from 08:00 to grab some breakfast out on the terrace before the event starts at 08:30!
